Many companies often use the pirate model (AARRR) in email list their operations. The first A is Acquisition, and the Chinese name is Customer Acquisition. We generally understand it as pulling new. In the past few years, the company's new promotion was rude, and it was done by spending money to buy volume. Today, as the Internet traffic dividend is declining, the company's new cost is increasing step by step. After all, the real money is spent, and the same is true. The amount of money that may be pulled back is less than one-tenth of the previous amount. Therefore, for new users who come in through external channels (inter-industry cooperation to exchange volume, purchase volume) or natural channels,
Classification of user data: To analyze users, you email list must first have data. For users, there are generally data in attribute fields and behavior fields. The data of the attribute domain generally refers to the data that records the basic attribute characteristics of the user, such as gender, age, occupation, etc. If you have downloaded and used some financial management software, you must have filled out questionnaires to record user attributes, such as risk appetite, annual household asset income, etc. The data in the behavior domain generally refers to the data that records the user behavior track log, such as when the user accesses what function of the product. 1.
Attribute Domain In the attribute domain, we can analyze the relationship between new users and retention of different attributes, so as to carry out refined operations. This is relatively simple and will not be expanded today. We focus on the competitive analysis in the attribute domain. 1.1 [Competitive Analysis] Competitive product analysis generally looks at the various apps installed on users’ mobile phones. These apps can usually be divided into two categories: competing products and non-competing products. For this type of data, we generally make a correlation diagram between user installation and retention, that is, among users who use our products: