One of the journalists said about deepening journalism: I don't like too much information given in a press release, but I prefer tools that trigger me. I know everything that is in a press release: that is known to everyone. Those handles help me make the in-depth step. But even if you want to reach the journalist who takes over press releases directly, it is important to take this into account. It is important to them that all information is included in the story. So take into account the type of journalist.
Respond to that with the content of your executive list press release. Tip 5. Choose a simple layout Do you think your press release looks boring? On a roll! The journalists I spoke to were unanimous: the simpler the layout, the better. Don't fill it with photos, no weird colors and not too complicated with text blocks. The most annoying thing for a journalist is a lack of overview and the need to search for information. In the context of tip 2 (keep the journalist's attention), it is also important that a journalist.
Scroll in the press release, because that is a moment when he can decide to click away. Also add headings so that the journalist can immediately see where the information is after reading the lead. In addition, it is inconvenient if the recipient still has to click through for the press release in the email, because even then you lose attention. What does work well is adding the press release as a Word document, so that journalists can easily copy it. Conclusion: journalists never really have time.